The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Independent Agency Rankings
Wieden+Kennedy / New York
Client
Title
Category
Award
Points
Toby the Vegetarian Vampire
Agency: 1stAveMachine / Brooklyn + Kraft Heinz Company / Chicago + Wieden+Kennedy / New York
Client: Kraft Heinz Company
Category: Social Video / Over 15 Seconds
Points: 21.00
10 Years In Brooklyn
Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client: Brooklyn Nets
Category: Cinematography / Single
Points: 9.00
Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev
Category: Social Post / Real-time Response
Points: 7.00
Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev
Category: Experiential & Installations / Brand Installations
Points: 3.00
The Adult Happy Meal
Agency: Wieden+Kennedy / New York + The Mill + Arcade NY + Stink Films
Client: McDonald's
Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Michelob Guy
Agency: Wieden+Kennedy / New York + draftLine / New York
Client: AB InBev / Michelob ULTRA
Category: Social Post / Real-time Response
Points: 1.50
Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev
Category: Current Event Response
Points: 1.00
Bring Home the Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev
Category: Multi-Region or Market / Consumer / Brand
Points: 1.00
Client:
Kraft Heinz Company
Title:
Toby the Vegetarian Vampire
Category:
Social Video / Over 15 Seconds
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
Brooklyn Nets
Title:
10 Years In Brooklyn
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Budweiser / AB InBev
Title:
Bring Home The Bud
Category:
Social Post / Real-time Response
Award:
2023 Social Media Silver Pencil
Points:
7.00
Client:
Budweiser / AB InBev
Title:
Bring Home The Bud
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Bronze Pencil
Points:
3.00
Client:
McDonald's
Title:
The Adult Happy Meal
Category:
Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Michelob Guy
Category:
Social Post / Real-time Response
Award:
2023 Social Media Merit Award
Points:
1.50
Client:
Budweiser / AB InBev
Title:
Bring Home The Bud
Category:
Current Event Response
Award:
2023 Public Relations Merit Award
Points:
1.00